Our Story
ABOUT US
Our Story
Proudly made by parents, for parents.
Proudly made by parents, for parents.
Proudly made by parents,
for parents.
Our Journey of Hope,
Transformation & Giving
It was a moment that changed our lives forever. The day Jack was born, our hearts swelled with both joy and apprehension. His diagnosis of cerebral palsy brought with it a myriad of challenges, and we knew that the road ahead would be filled with obstacles. Jack's diagnosis of cerebral palsy, the result of a difficult birth in which he experienced oxygen loss to the brain, meant that he would face unique challenges in his journey towards independence. Cerebral palsy affects muscle control and coordination, presenting individuals with unique challenges in performing everyday tasks we often take for granted, such as sitting up unassisted.
Finding the right baby seat that would allow Jack to work on his core strength became paramount to ensuring his comfort and development. Little did we know that this journey would not only shape Jack's future but also have a positive impact on the lives of many children and families.
In our quest to find a seat that would provide Jack with the proper upright posture he needed, we scoured the market, hoping to discover a solution that would alleviate his discomfort. Yet, every floor seat we encountered seemed to fall short, causing him to slouch and struggle. Our hearts ached as we witnessed his frustration, and we knew we had to do something.
Our Journey of Hope,
Transformation & Giving
It was a moment that changed our lives forever. The day Jack was born, our hearts swelled with both joy and apprehension. His diagnosis of cerebral palsy brought with it a myriad of challenges, and we knew that the road ahead would be filled with obstacles. Jack's diagnosis of cerebral palsy, the result of a difficult birth in which he experienced oxygen loss to the brain, meant that he would face unique challenges in his journey towards independence. Cerebral palsy affects muscle control and coordination, presenting individuals with unique challenges in performing everyday tasks we often take for granted, such as sitting up unassisted.
Finding the right baby seat that would allow Jack to work on his core strength became paramount to ensuring his comfort and development. Little did we know that this journey would not only shape Jack's future but also have a positive impact on the lives of many children and families.
In our quest to find a seat that would provide Jack with the proper upright posture he needed, we scoured the market, hoping to discover a solution that would alleviate his discomfort. Yet, every floor seat we encountered seemed to fall short, causing him to slouch and struggle. Our hearts ached as we witnessed his frustration, and we knew we had to do something.
The Prototypes
Driven by a fierce determination to make a difference in the life of our son, we turned to some of the most renowned physical therapists in North America. Their expertise and guidance became our guiding light, leading us towards a breakthrough. They introduced us to the concept of anterior pelvic tilt, a gentle forward rotation of the pelvis that engages the muscles responsible for maintaining proper posture. We realized that a baby seat with a forward tilt could be the answer we were desperately seeking.
Armed with this newfound knowledge, Steve, with his background in medical device development, embarked on a journey of innovation and love. Together with a dear friend, he began crafting prototypes using humble materials like window insulation foam. The foam allowed them to swiftly and cost-effectively iterate, testing various angles and configurations, all while eagerly incorporating feedback from the very experts who had inspired them.
As the prototypes took shape, the enthusiasm grew. The physical therapists praised the progress, recognizing the potential in our creation. However, they also expressed concerns about other baby seats that restricted hip movement, impeding the natural development of a child's hips. According to the International Hip Dysplasia Institute, "The healthiest position for hips is for them to spread apart to the side. Free movement of the hips promotes natural hip development." We were determined to address this vital issue, not only for the well-being of our beloved Jack but also for the benefit of other children.
With unwavering determination, Steve incorporated a large pommel into the design, accompanied by wide-leg grooves. This innovative approach ensured safe hip development, allowing the little ones to spread their legs apart naturally, fostering healthy growth. The resounding approval from the experts filled us with hope, and we knew we were onto something truly remarkable.
The time had come to share our creation with the world. Small batches of Upseats began rolling off the production line in Canada. The spotlight soon found us, as the success of our product landed us a coveted spot on CBC's Dragon's Den. Our hearts overflowed with gratitude for the support we received from physical therapists, occupational therapists, customers, and the incredible retailers who believed in our vision.
AS SEEN ON TV
Dragon's Den Experience
Looking Ahead
The Upseat quickly captured the hearts of families across Canada, and its journey of success had only just begun. The overwhelming response led to its rapid expansion, with over 500 Canadian Tire stores embracing the Upseat, spreading joy and comfort to children and parents alike. We stand in awe of the incredible individuals and organizations who have championed our cause, from the dedicated therapists who have shared their expertise to the retailers who have welcomed our product with open arms.
But our story does not end there. Our journey of hope and transformation extends beyond providing exceptional seating solutions. We believe in the power of giving back, of supporting families in need. That's why we are proud to say that we donate 1% of our revenue to support families facing challenges through our trusted partner organizations. Together, we can make a tangible difference in the lives of families who require a helping hand.
With every purchase of an Upseat, you become a part of this incredible journey of giving. Together, we can transform lives and build a future where every child has the opportunity to thrive. Join us as we make a difference, one seat at a time.
Looking Ahead
The Upseat quickly captured the hearts of families across Canada, and its journey of success had only just begun. The overwhelming response led to its rapid expansion, with over 500 Canadian Tire stores embracing the Upseat, spreading joy and comfort to children and parents alike. We stand in awe of the incredible individuals and organizations who have championed our cause, from the dedicated therapists who have shared their expertise to the retailers who have welcomed our product with open arms.
But our story does not end there. Our journey of hope and transformation extends beyond providing exceptional seating solutions. We believe in the power of giving back, of supporting families in need. That's why we are proud to say that we donate 1% of our revenue to support families facing challenges through our trusted partner organizations. Together, we can make a tangible difference in the lives of families who require a helping hand.
With every purchase of an Upseat, you become a part of this incredible journey of giving. Together, we can transform lives and build a future where every child has the opportunity to thrive. Join us as we make a difference, one seat at a time.
